| A. Now and Next | B. Day Timeline | C. Poster Wall | D. The Index | |
|---|---|---|---|---|
| Answers | What is on right now | Shape of the whole day | What looks good | What kind of thing is on |
| Organised by | The clock | The clock | Imagery | Category |
| Reads in | 2 seconds | 10 seconds | 20 seconds | 10 seconds |
| Scroll needed | None | About one screen | One and a half | Half a screen |
| Brand presence | Very high | Low | Very high | Medium, typographic |
| Weak when | Nothing is on | The day is thin | Photography is poor | You want atmosphere |
| Closest reference | Barnes, The Week Ahead | Rijksmuseum, now and next | Fondation Louis Vuitton | Fondation Cartier, Agenda |